WORLD RX EXPANDS TV COVERAGE WITH SPORT1 AND A1NOW DEALS
Tuesday 25th of February 2020
The FIA World Rallycross Championship presented by Monster Energy will be broadcast live and in full on the SPORT1 platform throughout the 2020 season.
The multi-year agreement will provide World RX with access to over 33 million households throughout Germany, Austria and Switzerland. Coverage will also appear on the Sport1.de digital channel.
“By extending our exclusive rights to the FIA World Rallycross Championship until 2022, we are strengthening our portfolio as the 'Home of Motorsport' in the long term,” Daniel von Busse, COO TV and member of the board of Sport1 GmbH, said.
“SPORT1 will also accompany World RX on its promising path to an electric series. A special highlight for the German fans this year is the event at the Nurburgring, for which we offer the appropriate free-TV stage.”
In a separate agreement, highlights of the FIA World Rallycross Championship will also feature on the Austrian OTT platform A1now.
Nina Nawara, the Head of Communications for A1now, said that World RX would be an invaluable addition to the channel’s motorsport package.
“We recognize a great need for high quality motorsports content in Austria and thus have decided to place a big emphasis on the topic in 2020,” Nawara said.
“We are very proud to co-operate with the FIA World Rallycross Championship, a format that has steadily gained momentum since its beginnings in 2014. We are sure that the World RX will attract many viewers and be an outstanding addition to our program.”
Paul Bellamy, Senior Vice President of motorsports events at IMG, said: “The agreements with Sport1 and A1now strengthen our presence across Germany, Austria and Switzerland and underline World RX’s increasing appeal among broadcasters.
“We expect heightened interest from German fans in 2020 with the seventh round of World RX taking place at the iconic Nurburgring – a brand new venue for the championship.”
The agreements with Sport1 and A1now extend a World RX broadcast audience which had a global reach of 650 million in 160 territories in 2019 spanning Asia Pacific, Africa and the Middle East, the Americas and Europe.
In addition, the appeal of World RX among digital audiences continues to grow – bolstered by live streaming which drew 530,000 viewers on average over a race weekend – a rise of 30% on 2018.